Abstract
The increase in trademark applications reflects the impact of globalization and digitalization. The 15.3 million cases in 2021 demonstrate that companies are realizing the importance of brand protection and taking steps to become more competitive in the international marketplace. In particular, technological innovation and changes in consumer behavior are expanding the role of trademarks. Residency data provides insight into trends in major economies and emerging markets, as well as revealing geographic biases and patterns in trademark filings. The influence of China and the United States is particularly notable, with these countries accounting for a large number of trademark applications. This trend is also related to each country’s economic growth and market maturity, and the increase in the number of trademark applications indicates growing awareness of international business strategies and intellectual property protection.
Number of trademark applications, residents
The number of trademark applications for industrial designs showed a notable increase from 2004 to 2021, especially in 2021, reaching 15.3 million. This sharp increase reflects the fact that companies are increasingly aware of the importance of brand differentiation and intellectual property protection as digitalization and global markets expand. At its peak, the number of applications reached 100% of the total, and the increase in trademark applications reflects the increasing competitiveness of designs and the importance of innovation. In terms of type of population, China, the United States, and European countries account for the majority, with China’s rapid growth being particularly notable. As their markets expand, these countries are actively filing trademark applications, indicating intensifying international competition. The growing interest in industrial design is also due to changes in corporate brand strategies and consumer design preferences.
The maximum is the latest one, 15.3Mcount of World
Number of trademark applications, residents (worldwide)
The number of trademark applications in China increased sharply from 2004 to 2021, reaching 9.19 million in 2021. This increase reflects China’s rapid economic growth and market expansion. China’s 100% increase in trademark applications from its peak indicates increased business activity in the country and the growing importance of brand protection. In particular, the development of the digital economy and the increase in small and medium-sized enterprises have contributed to the sharp increase in trademark applications. In addition, the strengthening of intellectual property rights protection as well as the improvement of China’s legal framework are also contributing to the increase in the number of applications. Looking at the number of Chinese trademark applications by residency, the increase indicates intensifying market competition among domestic and foreign companies and the growing importance of trademarks as part of international business strategies.
The maximum is the latest one, 9.19Mcount of China
Trademark application numbers, residents (worldwide, latest year)
Data on trademark application volumes in 2021 shows that increasing importance is being placed on protecting trademarks. China’s 9.19 million applications account for an overwhelming proportion of the global total, demonstrating its market leadership in trademark applications. The figures reflect China’s fast-growing economy and growing awareness among businesses of brand protection. The total number of trademark applications worldwide is 14.8 million, with the average number of applications being 123,000. This shows that many countries recognize the importance of trademark protection and actively utilize trademarks in their corporate activities. The increase in the number of trademark applications in China is thought to be due to intensifying competition accompanying the expansion of the domestic market, as well as an increase in the number of small and medium-sized enterprises. Additionally, the Chinese government’s strengthened protection of intellectual property rights and improved legal framework are also contributing to the increase in trademark applications. The number of trademark applications is also on the rise in other countries, indicating the growing importance of international brand strategies. This trend indicates that companies are strategically filing trademark applications to stay competitive in the global marketplace and protect their intellectual property.
The maximum is 9.19Mcount of China, the average is 123kcount, and the total is 14.8Mcount
Trademark applications, resident (region, latest year)
Industrial design trademark application volumes in 2020 show notable regional differences. East Asia and the Pacific recorded the largest number of applications with 10.1 million, indicating that the region is a major player in the industrial design field. The figures reflect the region’s fast-growing economies and dynamic markets, creating high demand for design protection. Globally, there were 14.7 million industrial design trademark applications filed, compared with an average of 2.1 million, highlighting the strong influence of the East Asia and Pacific region. The increase in the number of industrial design applications reflects a strategic response by companies seeking to differentiate their products and increase brand value. In particular, with the advancement of digitalization and globalization, companies are keenly aware of the need to protect their unique designs, which has led to an increase in the number of trademark applications. Differences in the number of applications from one region to another are also related to the level of economic development, market maturity, and legal frameworks for protecting intellectual property rights. In particular, in the East Asia and Pacific region, interest in protecting industrial designs is growing in line with rapid economic growth.
The maximum is 10.1Mcount of East Asia & Pacific, the average is 2.1Mcount, and the total is 14.7Mcount
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